Hi, I’m
Yash
Banka
Growth,
No Fluff.
Marketing & Branding Strategy
SEO & AI Visibility
Online Reputation Management (ORM)
Digital Strategy Development
Most marketing gets lost in translation. I’m a MarCom expert specializing in the science of how businesses build, grow, and—most importantly—sustain their online authority. Whether it’s dominating Search Engine Optimization (SEO), mastering Online Reputation Management (ORM), or navigating the new frontier of AI Visibility, I create high-performance campaigns focused on one thing: consistent, high-ROI growth.
The Pitch
Marketing is noisy—your strategy shouldn’t be.
As the SEO Project Manager and Team Lead at Graygraph Technologies, I developed ‘The Crawl Theory‘ to help global brands in the USA, Canada, India, and the Middle East master semantic search & AI-driven discovery. My work focuses on four core pillars: Marketing & Branding Strategy, SEO & AI Visibility, Online Reputation Management (ORM), & Digital Strategy Development.
From the intricacies of Legal & Medical to the competitive local landscapes of Automobile, Construction & Remodelling, and Local Services. I translate complex data into human-centric campaigns that ensure visibility in the most crowded digital spaces.
Managing over 200 portfolios globally across 15+ industries has taught me that marketing is a people business, even when we’re talking to algorithms.
My approach, The Crawl Theory, is built on a rigorous data-driven strategy paired with a quirky, human-centric experience.
- Global Scale: Proven track record of managing 200+ businesses while leading high-output teams.
- Future-Proof Thinking: Specializing in the evolving landscape of AI-first search and Answer Engines to ensure your business dominates the modern consumer mindset.
Systems Driven: I deploy custom, flexible strategies designed for the most competitive niches on the planet.
No noise. No gatekeeping. Just growth.
Pick My Brain
Whether you have a specific project, need a second pair of eyes on your data, or just want to talk shop about the science of marketing—I’m all ears.
Yash Banka is a strategic SEO Project Manager and Team Lead at Graygraph Technologies. He is recognized for his expertise in Marketing & Branding Strategy and for developing ‘The Crawl Theory’, a framework designed to help global brands navigate complex search environments across the USA, Canada, India, and the Middle East.
The Crawl Theory is an advanced SEO and digital strategy philosophy that focuses on how search engine crawlers and AI models interpret brand authority. It prioritizes SEO & AI Visibility and Semantic Search to ensure businesses maintain a dominant presence in both traditional search results and AI-generated overviews.
Yash Banka integrates Marketing & Branding Strategy with technical SEO to build sustainable online authority. By focusing on Digital Strategy Development and Online Reputation Management (ORM), he ensures that brand narratives are search-optimized and engineered for high-ROI growth across all digital touchpoints.