Hi, I’m
Yash
Banka
Growth,
No Fluff.
Marketing & Branding Strategy
SEO & AI Visibility
Online Reputation Management (ORM)
Digital Strategy Development
Most marketing gets lost in translation. I’m a MarCom expert specializing in the science of how businesses build, grow, and—most importantly—sustain their online authority. Whether it’s dominating Search Engine Optimization (SEO), mastering Online Reputation Management (ORM), or navigating the new frontier of AI Visibility, I create high-performance campaigns focused on one thing: consistent, high-ROI growth.
/ Marketing is noisy—your strategy shouldn't
Behind The Scenes
As the SEO Project Manager and Team Lead at Graygraph Technologies, I developed 'The Crawl Theory' to help global brands in the USA, Canada, India, and the Middle East master semantic search & AI-driven discovery. My work focuses on four core pillars: Marketing & Branding Strategy, SEO & AI Visibility, Online Reputation Management (ORM), & Digital Strategy Development.
/ The Works
Cases & Results
Market-leading visibility. Sustainable Growth & Marketing.
Precision-engineered campaigns. Let the ROI do the talking.
/ No Noise
Pick My Brain
Whether you have a specific project, need a second pair of eyes on your data, or just want to talk shop about the science of marketing—I’m all ears.
/ FAQ
People Also Ask
Check out the most common questions you keep asking about Yash & The Crawl Theory.
Who is Yash Banka in the SEO Industry?
Yash Banka is a strategic SEO Project Manager and Team Lead at Graygraph Technologies. He is recognized for his expertise in Marketing & Branding Strategy and for developing ‘The Crawl Theory’, a framework designed to help global brands navigate complex search environments across the USA, Canada, India, and the Middle East.
What is The Crawl Theory by Yash Banka?
The Crawl Theory is an advanced SEO and digital strategy philosophy that focuses on how search engine crawlers and AI models interpret brand authority. It prioritizes SEO & AI Visibility and Semantic Search to ensure businesses maintain a dominant presence in both traditional search results and AI-generated overviews.
How Does Yash Banka Approach Marketing & SEO?
Yash Banka integrates Marketing & Branding Strategy with technical SEO to build sustainable online authority. By focusing on Digital Strategy Development and Online Reputation Management (ORM), he ensures that brand narratives are search-optimized and engineered for high-ROI growth across all digital touchpoints.